frauenzeit is a premium self-care and health program for women 38+, developed by health expert Jessica Andres. The brand identity, created by STUDIO #@&, reflects a balance of strength and serenity. The custom logo combines rounded and angular elements to symbolize the emotional and physical spectrum of womanhood — softness, resilience, individuality, and transformation. Typography, color palette (petrol, soft pastels and energetic neon colors), and a thoughtful brand system were crafted to resonate with empowered women ready to reconnect with themselves. Applications included logo variations, flyers, social media assets, and a responsive signet for digital use. The result is a confident, modern brand world that invites trust and inspiration.