Stahlberger Blockflöten — Visual Identity & Stationery
The default logo is designed as a vertical logotype combining both words. It can be read from both directions — referencing the upright form of a recorder and the way the instrument is physically held. This creates a subtle interaction between typography, orientation, and object. The horizontal version maintains the same dynamic typography while adapting the composition for conventional left-to-right reading. The visual identity translates the finger holes of a recorder into a modular graphic system. Playful, reduced, contemporary combining traditional craftsmanship with experimental.
Scope
— Logo design
— Visual identity system
— Modular dot language
— Business cards & stationery
Design Principles
— Swiss grid-based design
— Futura typography
— Minimal compositions
— Generous white space